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this myth is the fact that men at once become fascinated by any extension of themselves in any material other than themselves.
Marshall McLuhan • Understanding Media
Every new medium of communication changes communication, whether that’s painting or hieroglyphs or the alphabet or television. Each medium creates a new orientation for thought, expression, and sensibility.
Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business
hope to persuade you that the decline of a print-based epistemology and the accompanying rise of a television-based epistemology has had grave consequences for public life, that we are getting sillier by the minute.
Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business
The single most important fact about television is that people watch it, which is why it is called “television.”
Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business
McLuhan’s questions were generally more interesting than his answers.” And that was the point of him.
Jeff Jarvis • The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet
Andrew McLuhan on LinkedIn: In other words, ‘the medium is the message.’ We are the sum of our…
Andrew McLuhanlinkedin.com
This extension of himself by mirror numbed his perceptions until he became the servomechanism of his own extended or repeated image.
Marshall McLuhan • Understanding Media
McLuhan once said, “We don’t know who discovered water, but we know it wasn’t a fish. A pervasive environment, a pervasive medium is always beyond perception.” The big point to McLuhan is this: the messages that these media of written language are sending to us go far beyond the actual content or subject matter of the thing that’s being written abo... See more