Sublime

We might say that a technology is to a medium as the brain is to the mind. Like the brain, a technology is a physical apparatus. Like the mind, a medium is a use to which a physical apparatus is put. A technology becomes a medium as it employs a particular symbolic code, as it finds its place in a particular social setting, as it insinuates itself

The principle of numbness comes into play with electric technology, as with any other. We have to numb our central nervous system when it is extended and exposed, or we will die. Thus the age of anxiety and of electric media is also the age of the unconscious and of

goes far to explain why man is impelled to extend various parts of his body by a kind of autoamputation.

Just as speech lost its magic with writing, and further with printing, when printed money supplanted gold, the compelling aura of it disappeared.

He had adapted to his extension of himself and had become a closed system.

“The medium is the message,”