Sublime
An inspiration engine for ideas
BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Marketing Monk
marketingmonk.so
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to
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When I first moved to Silicon Valley, engineers were gods. A "10x engineer" could make or break a startup.
Now, things have changed.
I studied computer science at school so it kinda pains me to say this but marketers are the new engineers.
Attention is the new... See more
New essay:
Every marketing channel sucks right now
(full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --
andrew chenx.com
The Price of Intent — Item advertised to you on Instagram $100 vs. $20 on Amazon for something almost identical. https://t.co/yKuEZ5biWh
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗