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April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The goal of middle ring tests is to find a promising channel strategy to focus on. A channel strategy is a particular way to acquire customers within a channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
Rung 1: Administration Rung 2: Delivery Rung 3: Marketing Rung 4: Sales
Dan Martell • Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
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