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Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Buyers can be bored at home on a Saturday night and start researching the problems they are experiencing at work. This action is the start of the modern sales and marketing funnel.
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Rob Moniz
@robsworld
In a recent interview, Marc Andreessen used the term “HP 2.0” to describe his vision for A16Z, one of the world’s largest venture capital funds. Andreessen wants his venture firm to provide portfolio companies with all the services and resources that HP’s head office used to provide to its own divisions and bets: money, talent, government relations... See more
Dror Poleg • Betting the Firm
The purpose of process is…
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