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Intel was Grove’s laboratory for management innovation. He loved to teach, and the company reaped the benefits.* A few days after getting hired, I received a coveted invitation to Intel’s Organization, Philosophy, and Economics course, known as iOPEC, a seminar on Intel strategy and operations. Resident professor: Dr. Andy Grove.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
from the perspective of the identity model of decision-making, turning down the popper makes perfect sense. The thought process would be more like this: “I’m a firefighter. You’re offering me a popcorn popper to get me to view a film on safety. But firefighters aren’t the kind of people who need little gifts to motivate us to learn about safety. We
... See moreDan Heath • Made to Stick: Why Some Ideas Survive and Others Die
Organizing Genius: The Secrets of Creative Collaboration
Patricia Ward Biederman • 2 highlights
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Lyndon Johnson, as part of his War on Poverty, wanted to “follow through” on the vanishing gains seen from Head Start. Concerned that “poor children tend to do poorly in school,” the Office of Education and the Office of Economic Opportunity sought to determine what types of education models could best break this cycle of failure. The result was Pr
... See moreIan Ayres • Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
“Dr. Nowicki, they are not interested in how to help people become more Internal; you are here because they want to learn how to make them more External. If they can do that, the people will be much easier for them to manage.” I have never forgotten this experience because it reminds me that scientific information can be used for good or ill purpos
... See moreStephen Nowicki • Choice or Chance
For example, asking people what they think about a set of new product features is a highly invasive measure that can yield inaccurate results. By
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
beware of mistaking past accomplishments and experience for future potential. Background and talent determine where people start, but character skills shape how far they can climb.
Adam Grant • Hidden Potential: The Science of Achieving Greater Things
A third sample of visitors was greeted warmly and given a small cup of yogurt. Even though the retail value of the yogurt equaled that of the key ring, it increased food purchased much more, to 24 percent. Why? Because visitors entered with a need for food, and matching the gift to the need made the difference.
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Economically relevant information is discovered from experimentation, not deduced from a model.