Sublime
An inspiration engine for ideas
Harish Natarajan
Adam Grant • Think Again: The Power of Knowing What You Don't Know
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
choose whatever seems murkiest or most important right now.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
why our users and customers behave the way they do),
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The familiar is normal and the normal is trusted.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
A useful book’s organic growth will accelerate over time as more people receive enough value to become able to recommend it. As such, you gain compounding benefits by writing something that will remain relevant for many years.
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Backable people seem to always be acting as anthropologists, looking for trends and changes.