Sublime
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Product demo(s) grounded in product's key messages
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Maud Martha loved it when her magazines said “New York,” described “good” objects there, wonderful people there, recalled fine talk, the bristling or the creamy or the tactfully shimmering ways of life. They showed pictures of rooms with wood paneling, softly glowing, touched up by the compliment of a spot of auburn here, the low burn of a rare bin
... See moreMargo Jefferson • Maud Martha
three fundamental principles: maximize flavor, manipulate texture, and season confidently.
Susan Volland • Mastering Sauces: The Home Cook's Guide to New Techniques for Fresh Flavors: The Home Cook’s Guide to New Techniques for Fresh Flavors
Protective colouration, she called her outfits. She looked like a dependable mother from a respectable neighbourhood such as ours. As she worked at the kitchen counter, she might have been demonstrating a jiffy recipe in Good Housekeeping magazine—something with tomato aspic, this being the mid-1950s, when tomato aspic was a food group.
Margaret Atwood • Old Babes in the Wood
This lady did the honors of the teacup and cookie crock each afternoon, with or without company. She would spread a large stool with a square of lace, deck it with a low bowl of artificial flowers, a teacup or teacups, the pot of tea, sugar, cream and lemon, and the odd-shaped crock of sweet crackers.
Margo Jefferson • Maud Martha

“I’m Mrs. Burns-Cooper,” said the woman, “and after this, well, it’s all right this time, because it’s your first time, but after this time always use the back entrance.” There is a pear in my icebox, and one end of rye bread. Except for three Irish potatoes and a cup of flour and the empty Christmas boxes, there is absolutely nothing on my shelf.
... See moreMargo Jefferson • Maud Martha
(At antique stores, my father bought Victoriana. My mother liked things from her own childhood: the breadboard with a picture of Uncle Sam captioned It’s Patriotic to Slice Your Own; a statue of FDR as boat captain, hands on a ship’s wheel that was also a clock.)