Sublime
An inspiration engine for ideas
When business owners understand that the customer is the hero and treat them as such, they sell more product.
Donald Miller • How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Mike Koenigs and Marissa Brassfield:
Justin Donald • The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“I work with B2B manufacturers who are tired of slugging it out for market share.”
David A. Fields • The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom
- In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Brian Halligan and Dharmesh Shah’s Inbound Marketing
Bill Aulet • Disciplined Entrepreneurship
Moral of the story: Constant, consistent, and relentless contact with your list, your market, and your customers can build you a powerful brand people buy from, and often sight-unseen, simply because you have such a strong sense of what they want before they even do.