Sublime

product discovery,

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

by go‐to‐market channel,

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

undisputed expert on your actual product.

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Love Is the Killer App by Tim Sanders.

Michael Linenberger • Master Your Workday Now: Proven Strategi

Patient Innovation, Co-opetition, and Competitive Advantage

Brett Bivens venturedesktop.substack.com

STAYING GREAT

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

The impresario is a pathfinder.

Seth Godin • The Icarus Deception: How High Will You Fly?

code.

Adam Grant • Originals: How Non-Conformists Move the World

OpenTable, Yelp, Zillow, oDesk, GrubHub, UShip, and Uber are examples of successful online marketplaces. The smartphone has accelerated these opportunities.

Sublime

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Michael Linenberger • Master Your Workday Now: Proven Strategi

Patient Innovation, Co-opetition, and Competitive Advantage

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Seth Godin • The Icarus Deception: How High Will You Fly?

Adam Grant • Originals: How Non-Conformists Move the World

Bill Gurley • All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd