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The brain tags familiar things as good things. Zajonc called this the “mere exposure effect,” and it is a basic principle of advertising.
Jonathan Haidt • The Righteous Mind: Why Good People Are Divided by Politics and Religion
States with lower inequality had less implicit bias,
Keith Payne • The Broken Ladder: How Inequality Changes the Way We Think, Live and Die
Psychology
tabark 28 • 1 card
Tribal affiliation turns off more brain cells than any other activity
Tim Ferriss • Legendary Investor Bill Gurley on Investing Rules, Finding Outliers, Insights from Jeff Bezos and Howard Marks, Must-Read Books, Creating True Competitive Advantages, Open-Source Strategies, Adapting Mental Models to New Realities, and More (#651) - The Blog of Author Tim Ferriss
attitudes can be generated unconsciously without factual knowledge (e.g., through perceptual fluency or classical conditioning).
Oxford University Press • The Oxford Handbook of Political Psychology (OXFORD HANDBOOKS SERIES)
Psychology
Psychology
pikk _pokki08 • 8 cards
Amos Tversky and the psychologist Daniel Kahneman.
Chris Voss • Never Split the Difference: Negotiating as if Your Life Depended on It
psychology
Annie Zhang • 4 cards