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Marc Milstein • The Age-Proof Brain
It all starts with targets (Chapter 5).
Mike Weinberg • New Sales. Simplified.
What pains are your potential customers likely to experience by choosing or staying with the wrong provider (your competition)?
Mike Weinberg • New Sales. Simplified.
Entertainment.
Mike Weinberg • New Sales. Simplified.
Perhaps trade shows and industry associations are considered old-school methods for identifying target accounts, but I want to be where the prospects are.
Mike Weinberg • New Sales. Simplified.
A premium price requires a premium story.
Mike Weinberg • New Sales. Simplified.
The headline is a one- to two-sentence introduction.
Mike Weinberg • New Sales. Simplified.
Consistency, reality, and integrity are all factors vital for an effective story.