Sublime

In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.

curation.

Certes, la grande ville resplendit de ses lumières, néons, vitrines, cinémas, spectacles, concerts, mais elle subit de plus en plus les ravages de l’anonymisation.

The problem here is not to be construed as the permeability between some undefiled “inner life” and external techniques and processes. Rather, it is one sign of a larger tendency to reconceive all facets of individual experience as continuous and compatible with the requirements of accelerated 24/7 consumerism.

However, if one accepts that a meaningful notion of everyday life is inseparable from its fugitive anonymity, then it would be difficult to grasp what it might have in common with time spent in which one’s gestures are all recorded, permanently archived, and processed with the aim of predetermining one’s future choices and actions.

Ainsi, la perte d’un futur assuré, jointe à la précarité et aux angoisses du présent, engendrent des reflux vers le passé, c’est-à-dire vers les racines culturelles, ethniques, religieuses et nationales.

On voit Berlusconi, dont on fit bêtement un attardé alors qu’il était un précurseur, se métastaser à travers l’Occident, de Trump aux États-Unis à Babiš en République tchèque. On voit les GAFA réfléchir aux villes de demain, inventer les nouveaux espaces publics, qui auront la spécificité vertigineuse d’être privés. Au nom du bien-être de chacun, e