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Babysitter CEOs

Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making

Jane Manning of Google Lea Hickman of Adobe Alex Pressland of the BBC Martina Lauchengco of Microsoft Kate Arnold of Netflix Camille Hearst of Apple

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely mode... See more

Walter Isaacson • Steve Jobs

There was a disturbing irony. Jobs and Brennan were both twenty-three, the same age that Joanne Schieble and Abdulfattah Jandali had been when they had Jobs. He had not yet tracked down his biological parents, but his adoptive parents had told him some of their tale. “I didn’t know then about this coincidence of our ages, so it didn’t affect my dis... See more

Walter Isaacson • Steve Jobs

He found Sculley’s newly built mansion ostentatious, with its floor-to-ceiling windows, but he admired the three hundred-pound custom-made oak doors that were so carefully hung and balanced that they swung open with the touch of a finger. “Steve was fascinated by that because he is, as I am, a perfectionist,” Sculley recalled. Thus began the somewh... See more

Walter Isaacson • Steve Jobs

Small Fry: A Memoir

Lisa Brennan-Jobs

amazon.com

Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. “Larry was suitably impressed, and a few week

Walter Isaacson • Steve Jobs: The Exclusive Biography

Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

We believe that we are on the face of the earth to make great products, and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant con