Sublime

digital media have afforded researchers the ability to trace the spread and evolution of memes.

claims that if memes were indeed only abstract units of information, it would be impossible to disassociate them from their manifestation in the outside world.

The term “meme” was coined by Richard Dawkins in 1976 to describe small units of culture that spread from person to person by copying or imitation.

User-Generated Content

variability:

Thus, meta-information about competition and selection processes is increasingly becoming a visible and influential part of the process itself—

“networked individualism.”

we should look at memes from a communication-oriented perspective.

Judith Donath