Memes in Digital Culture (MIT Press Essential Knowledge)

variability:

broad reach,

person-to-person

great speed,

the definition of a certain meme’s scope may rely on the dimension through which it is examined.

“a word-of-mouth-like cascade diffusion process

such shared features may include content, form, and stance, and various combinations thereof.

diffusion and evolution.

in contrast to the unified uptake pattern characterizing “Leave Britney Alone,” other memes might encompass a more divergent mode of