Sublime
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The Navy also taught me about strategy. The aircraft carrier was always accompanied by several destroyers, which served as a screen for the larger ship. I would use that analogy in business: The small brands would protect the main brand. Clinique was the first screen for the Estée Lauder aircraft carrier, followed by Origins and Prescriptives. Late
... See moreLeonard A. Lauder • The Company I Keep: My Life in Beauty
Ajay found an investment company run by an amazing entrepreneur who builds, invests, and manages high-end senior living facilities. He started with nothing and has built it into a $3 billion enterprise. He finds the sites, puts up as much as half the money himself, and then rounds up a small group of investors to put up the rest.
Tony Robbins • MONEY Master the Game: 7 Simple Steps to Financial Freedom
He kept tuning his catalog and inventory to meet designers’ needs, and he scoured the world for unique furniture.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
wait and see what elderly retail moguls and ageing Hollywood starlets will do when they think the elixir of life is within reach.
Yuval Noah Harari • Homo Deus
Mugrabi family, reputed to own around six hundred Warhol
Sarah Thornton • Seven Days in the Art World
The same couple that spends the weekend searching for the best deal on airfares to London buys 500 shares of KLM without having spent five minutes learning about the company.
Peter Lynch • One Up on Wall Street

Third Point LLC, a $17 billion asset management firm.
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Harpers.