Sublime
An inspiration engine for ideas
By creating portraits that represent the main user types, they can point out traits and recognizable features using simple drawings.
Lee LeFever • The Art of Explanation
Emulate chefs
David Heinemeier Hansson • Rework
LESS DELIVERS MORE
David Hieatt • Do Open
The flow looks something like this:
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
The best are everywhere
David Heinemeier Hansson • Rework
don’t overwhelm or undereducate your customer as they move through multiple touchpoints along the consumer journey.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Creator Distributes That Content