Sublime
An inspiration engine for ideas
Even so, popularity doesn’t equal excellence. A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about. A properly judged mixture of taste and empathy is the secret formula for making prod
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
my own favorite, Jonetix of Cupertino.
George Gilder • Life After Google
Share recognition stories. Newsletters
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Anu Atluru • Taste Is Eating Silicon Valley.
Greg had an encyclopedic knowledge of the history of computing, a tinkerer’s knowledge of analog and digital hardware, and a gut feeling for how to create software that made sense to people. A couple years earlier, Greg had given me crucial advice during the development of the iPhone keyboard. At a point when I was desperately stuck, he challenged
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Decoder with Nilay Patel - Breaking free from big tech and big content with authors Cory Doctorow and Rebecca Giblin
podcasts.google.comI later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.