Sublime

“The fundamental thing that Linear did differently was this idea of being highly opinionated,” she says. “They understood that, the truth is, most companies have no idea what the right software development process is,” Zhan says. “The subset who do would much prefer focusing on building their product than dedicating time to shaping this

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We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more

I remember looking at my first iPod and being like: “This is a vessel that holds what I’m into.”

And also the early iPod didn’t have a lot of space, so you really had to curate what was on there in a way that people don’t do on their phones.