Sublime
An inspiration engine for ideas
Making the job easier—
Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
“You can’t say something as simple as if we were to get a modest 10 per cent improvement in that segment, how much extra money is that?” Laja continued.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
The Redesigners
designobserver.com
In 1984 William S. Cleveland and Robert McGill took on “graphic perception” by testing how well people could decipher simple charts.