Sublime

Progress:

Second, the metaphor does not merely entail other concepts,

IDEAS ARE MONEY

AN ARGUMENT IS A BUILDING

Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

MORE IS UP; LESS IS DOWN

In making a statement, we make a choice of categories because we have some reason for focusing on certain properties and downplaying others.

They are "alive" in the most fundamental sense: they are metaphors we live by.

THEORIES (AND ARGUMENTS) ARE BUILDINGS