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Steve Jobs negotiating ebook pricing
sriramk.comCommodities—Gold, silver, and other precious metals
Scott Kupor • Secrets of Sand Hill Road

The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement
amazon.com

the son of a computer science pioneer. He was a soft-spoken nonconformist, a rebel with a 10x cause:
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
[Money]
Eddie Yoon • Snow Leopard
In retrospect, these were obvious markets for hard drives, but at the time, their ultimate size and significance were highly uncertain.