Sublime
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But I am also unsettled by the ease with which we can turn off other humans. I fear that there is something habit-forming about making other people disappear with a keystroke. (Just as there is surely something habit-forming in the sadistic pleasure that comes from being part of a pack that drives someone off a platform for good.)
Naomi Klein • Doppelganger: A Trip into the Mirror World

From the college essay – the first time many of us are required to tell a selling story of ourselves in the service of social capital – to the dating website to Twitter or Instagram, we... See more
Tara Isabella Burton • Self-Made ft. Tara Isabella Burton: The History & Future of Self Curation
human tastemakers,
Kyle Chayka • Filterworld
omnipresent technologies that are governed according to opaque algorithms and whose often-arbitrary, hugely consequential decisions are outside the reach of existing laws. Seen in that context, it shouldn’t be a surprise that her state of alarm resonated with people who came across her videos.
Naomi Klein • Doppelganger: A Trip into the Mirror World
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
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In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
newyorker.com • Unnamed Document
There were many ways to be alienated from someone, few to actually belong.
Brit Bennett • The Vanishing Half: A Novel
The everyday madness perpetuated by the internet is the madness of this architecture, which positions personal identity as the center of the universe. It’s as if we’ve been placed on a lookout that oversees the entire world and given a pair of binoculars that makes everything look like our own reflection. Through social media, many people have quic
... See moreJia Tolentino • Trick Mirror: Reflections on Self-Delusion
But they have nonetheless grown up with an acute consciousness of having an externalized double—a digital double, an idealized identity that is partitioned from their “real” selves and that serves as a role they must perform for the benefit of others if they are to succeed. At the same time, they must project the unwanted and dangerous parts of the
... See more