Sublime

You’re not a spreadsheet. You’re a person. A screwed up, emotional person.

Regardless of how exactly one generates theories of other people's minds, it's clear that these theories profoundly affect moral decisions. Look, for example, at the ultimatum game, a staple of experimental economics. The rules of the game are simple, if a little bit unfair: an experimenter pairs two people together, and hands one of them ten dolla

Savings can be created by spending less. You can spend less if you desire less. And you will desire less if you care less about what others think of you.

€100,000 less than he was offered thirty seconds before. The irony is that this offer is utterly fair; Frank would be wise to cut his losses and accept the Banker's proposal. But Frank immediately rejects the deal; he doesn't even pause to consider it. After another unlucky round, the Banker takes pity on Frank and makes him an offer that's about 1

The economists wrote: “Our findings suggest that individual investors’ willingness to bear risk depends on personal history.” Not intelligence, or education, or sophistication. Just the dumb luck of when and where you were born.

Her experiments are profound—her findings suggest that living in a culture that surrounds us with reminders of money may shape our behavior and our attitudes in ways that we do not know about and of which we may not be proud.

I felt like there was still a lot of room to create a consulting practice that was not just a coldblooded commercial thing, but had an intellectual curiosity to it, and that produced reports that were relevant to a general public, not just to clients. To use consulting as an information-seeking and research process, but not necessarily an art proje