Sublime
An inspiration engine for ideas
“Every decision made about you and your opportunities is made in a room you’re not in.” — Joanna Bloor
World's Hardest Problems
Sustainability + Human Development Is the food we eat scalable, sustainable, healthy, nutritious and tasty? Is the air we breathe clean? Is the water we drink pure? Is there a way to produce energy that is relatively abundant, cheap and clean? Is there a way to reverse or mitigate climate chan...
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When I say “normie,” I don’t mean anti-creator. I mean anti-performance. A normie can absolutely be on ShopMy. The difference isn’t whether there’s a link — it’s whether the link is the point. Normies lead with taste and say, “Hey, you might like this.” They don’t start with monetization and reverse-engineer a personality around it.
The Year of the Normie
