Sublime
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Preference for small, comprehensible businesses; valuing craftsmanship, limits, anti-optimization, and the philosophy of “enough.”
TRANSCRIPT
I feel like they're more real. I like real things, for whatever that means. Define it however you'd like. But a billion-dollar business or a ten-billion-dollar business, just it doesn't feel like a real thing to me. It feels like a concept.
Meanwhile, the dry cleaner down the street, I can drop off my shirt. I get it cleaned. I bring it up. I pick
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Time and again in creative work, and in life in general, I find that what gets me unstuck is a psychological ‘move’, a shift of orientation, that I’ve only ever been able to describe using the word unclenching. Which is arguably unfortunate, but anyway: it seems to be my default response to uncertainty or overwhelm or other difficulties to tighten... See more
Oliver Burkeman • Oliver Burkeman (@oliverburkeman)
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
