Sublime

Can we become better than our competition at accumulating, disseminating, and building on our firmwide expertise and experience, so that each professional becomes more valuable in the marketplace by being empowered with a greater breadth and depth of experience?

By focusing on work no one else was doing, they could create the knowledge, tools, and expertise to become the premier company in the world at presentations.

Fundamentally, they are the result of an appropriate firmwide attitude toward clients—an attitude that must be created by the senior professionals of the firm through exemplary personal behavior and role modeling.

4. Finally, the executive is within an organization.

K E Y I N S I G H T : If you have not made your team feel comfortable that staying focused on the Ruthless Priority is the right thing to do, when an urgent customer deal or sales request comes in, some people will automatically jump back into reactive mode.