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Frame Innovation: Create New Thinking by Design (Design Thinking, Design Theory)
amazon.com
"The quality of any creative endeavor tends to approach the level of taste of whoever is in charge."
Source: The Auteur Theory of Design (2009)

change is at the root of all drama,
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Re-Authoring the World: The Narrative Lens and Practices for Organisations, Communities and Individuals
amazon.com

Storytelling Frameworks for Business Applications
Exploration of various storytelling frameworks, including Vogler’s Hero’s Journey and others, highlighting their context and business applications for effective communication in creative and corporate environments.
betterstories.org