Sublime
An inspiration engine for ideas
future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.
Dan Ariely • Dollars and Sense
The approach of framing the why of the product's features together with actual user behavior—and presenting it in a less traditional way—paid off.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Prior experience with the action
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
Annie Duke’s 2018 book Thinking in Bets introduced me to a seemingly counterintuitive concept: Instead of trying to predict whether staying or leaving would work out better, I needed to focus on making the best possible decision with the information I had, knowing I couldn’t control the outcome.
To be successful, I had to completely let go of whethe
... See moreKaty Milkman • How to Change: The Science of Getting from Where You Are to Where You Want to Be
When experiments are standard operating procedure, they also prevent senior managers’ opinions (the highest-paid person’s opinion, or HiPPO) from biasing decisions that should be tested.