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On his desk and permeating his conversations was Apple interface guru Donald Norman’s classic tome The Psychology of Everyday Things, the bible of a religion whose first, and arguably only, commandment is “The user is always right.”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives

overwhelmingly passive.
Kyle Chayka • Filterworld

Both felt most comfortable in the meritocracy of academia, where brains trumped everything else. Both had an innate understanding of how the ultraconnected world that they enjoyed as computer science (CS) students was about to spread throughout society. Both shared a core belief in the primacy of data.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
he was in San Francisco, working out of the office of a cryptocurrency exchange called Kraken and staying in the cofounder and CEO Jesse Powell’s apartment.
Laura Shin • The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze
Palm, on the other hand, regrouped. It surveyed Zoomer buyers to find out what they liked and didn’t like, what they used and didn’t use: What these people said opened the company’s eyes. More than 90% of Zoomer owners also owned a PC. More than half of them bought Zoomer because of software (offered as an add-on) that transferred data to and from
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Two days later the Macintosh 128K introduced the graphical user interface, forever transforming our relationship with technology. Computers were cute. They were friendly, easy to use, no longer so challenging. Children went from being budding programmers to passive users. Separately, as Papert later lamented, the