Sublime
An inspiration engine for ideas
Making the beverage ingredients the front of label callout ( nod to RxBar) https://t.co/6YTkwsp3Nr
1. Bero by Center. For the swaggering confidence throughout. And for the name. https://t.co/J3uZ9q8ga5
#Repost @bikiniprojesi
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Bu baklagil makarnalarını bulduğumdan beri çok mutluyum. Hem gönül rahatlığıyla, doya doya makarna keyfi yapıyorum, hem de benim gibi yoğun çalışanlar için çok pratik; 5 dk’da hızlıca kaynayan tuzlu suda hazır. Bu filizlendirilmiş karabuğday olanı. Geleneksel #makarna özlediğimden,... See more
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Hydration
Realised regretfully that honey is not vegan (we had the same issue using Manuka in our Nectar of the Dogs products with vegan Dogs and their owners :-))
Honey is therefore out
Could we instead do ideally monk fruit as the sweetener
We can play with the amount of lemon juice powder next Wednesday to optimise input
I would also
I'd attribute the success of The Whole Truth whey in part to the packaging.
The 'protein ka dabba' carries a strong association with ripped bodybuilder dudes.
The dabba is a strong turn-off for the new crop of protein consumers. TWT is approachable. https://t.co/NDytJvhRLH
the team promoted a customer and market-centered point of view, not just one about their product.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Good Brew by @studiotekni
https://visuelle.co.uk/good-brew/
Good Brew is Australia’s finest organic Kombucha brand. The brand was already adored by their existing audience, however, Tekni sought to tap into a new market and position them ripe for wine bars and premium liquor stores, as a non-alcoholic... See more
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