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Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
acknowledged expert on the customer: their
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
curate drill down incentivize core competency
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
customer behaviors and expectations,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Onward: How Starbucks Fought for Its Life Without Losing Its Soul and the Starbucks website.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
hold a series of face-to-face business conversations with your most valued customers.