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David Halberstam

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Thumbnail of Product Packaging Copy Examples That Are Doing it Right | Hedgehog Marketing

Ali Berg • Product Packaging Copy Examples That Are Doing it Right | Hedgehog Marketing

Kurt Woerpel

kurtwoerpel.com

Erika Balsom, Filming the Ebb Tide, NLR 150, November–December 2024

Erika Balsom newleftreview.org

The divide began to collapse between the artists and literary types who handled advertisements and the businessmen and engineers who designed products and packaging. Researchers studied consumer responses and developed theories about the psychology of color. Advertising executive Earnest Elmo Calkins launched a package design studio within his firm... See more

Places Journal

West Side Story’s true lost author was Peter Gennaro, who choreographed “America” and all of the Sharks’ steps in the “Dance at the Gym.” Jerome Robbins, apparently foreseeing how long the show’s art would prove, made Gennaro sign a contract including the line “You hereby assign to me any and all rights in, and to any and all choreographic material

Ethan Mordden • On Sondheim: An Opinionated Guide

Steven Schwartz , Alan’s son and CEO of TCA, attributes the success of these programs to TCA’s caring and connecting approach, noting, “Companies continue coming to us because of our ability to engage people.”

Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.

Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters

Encouraged by the unexpected success of his idiosyncratic Broken Blossoms, he had decided to leave Hollywood in 1920 and make movies independently in his own studio in Mamaroneck, New York.