Sublime
An inspiration engine for ideas
Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.)
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
How ingenious that Dieter Schwarz who had made it possible to buy granola for a quarter of the price you could get it for in Japan.
Diana Evans • Ordinary People: Shortlisted for the Women's Prize for Fiction 2019
Mark Perlman
@markperlman
Joe Maracic
@loudegg
Whether shooting viruses, playing slots, or engaging in word play, these advertisements use entertainment to compensate people for their time and attention.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Gillette practices premium pricing of the best kind: creating value through innovation, communicating that value, and then extracting it with premium price s.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
