Sublime

Starbucks books as pure profit from cards deemed lost or permanently inactive. For

Instead, the Mandarin Oriental trains its employees to do everything possible to make customers’ visits remarkable. A key practice in this commitment is to observe the customer. In this particular case, the housekeeper, Kelly, went above and beyond to make me feel comforted after observing the cough syrup disaster. Not only did she clean

over the life cycle of the customer relationship. By helping salespeople see the benefit of moving