Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideosSocial

The first wave of media was fueled by cheap audience acquisition from social media companies like Facebook which created BuzzFeed and UpWorth. The second wave is the subscription wave. Consumers want curation, contextualization, and recommendations

Nathan Baschez • Journalism, Subscriptions, and Podcasting with Li Jin and Nathan Baschez

STUDYING SOCIAL INFLUENCE

Jonah Berger • Contagious: Why Things Catch On

inflates the scores of small brands.

Jenni Romaniuk • Better Brand Health eBook

audience as “consumers” is most likely thinking like a broadcaster.

Jonah Sachs • Winning the Story Wars

Georgia Lazzaro,

Nathan Williams • The Eye: How the World's Most Influential Creative Directors Develop Their Vision

We live in a world that has lost its connection to its traditional myths, and we are now trying to find new ones—we’re people, and that’s what people without myths do. These myths will shape our future, how we live, what we do, and what we buy. They will touch all of us. But not all of us get to write them. Those who do have tremendous power. And

Jonah Sachs • Winning the Story Wars

Jonah Sachs. A natural storyteller and the author of a bestselling book on how to use stories in marketing, Winning the Story Wars,

Alex Evans • The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough

Over its first two decades of existence, as Spotify moved from in-house playlisting into its next act as a personalization engine, it became increasingly concerned with shaping user behavior on the platform—which is to say, influencing listening habits, because Spotify benefits when we stream content that’s cheaper for them to provide. Internally,

Liz Pelly • Mood Machine

The traditional ways no longer work; suddenly, it’s evolve or die. The good news is that our audiences may need us as much as we need them. People everywhere are looking for ways to make sense of a rapidly changing world in which traditional stories no longer hold resonance.