Sublime

large numbers of people behave in a fundamentally different way than do small numbers.

Coombs sugeriu que, na vida cotidiana, as pessoas bem-sucedidas fazem a mesma coisa, equilibrando os riscos em um portfólio.

The more public a product or service is, the more it triggers people to take action.

One of the biggest drivers of whether people share promotional offers is whether the offer seems like a good deal.

If choice architects want to shift behavior and to do so with a nudge, they might be able to achieve this by simply informing people about what others are thinking and doing.

That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.

The other 50% (which almost never gets talked about) is how to come up with ideas that scale.

Who are my ideal early adopters?

KINDLING THE FIRE WITH HIGH-AROUSAL EMOTIONS