Sublime

WHY DO PEOPLE BUZZ ABOUT SOME PRODUCTS MORE THAN OTHERS?

This is the second value of the DJ law, which is to reveal when metrics are unusually high or low for a brand, given its size.

Behavioral residue is the physical traces or remnants that most actions or behaviors leave in their wake.

Emphasize what’s remarkable about a product or idea and people will talk.

donate. However,

The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

HIGHLIGHTING INCREDIBLE VALUE

STUDYING SOCIAL INFLUENCE

THE POWER OF AWE