Sublime
An inspiration engine for ideas
[Money]
Eddie Yoon • Snow Leopard
Read Jonah’s book Contagious as well. (And see word of mouth!)
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
Jonah Berger • Contagious: Why Things Catch On
THE PSYCHOLOGY OF IMITATION
Jonah Berger • Contagious: Why Things Catch On
SIX PRINCIPLES OF CONTAGIOUSNESS
Jonah Berger • Contagious: Why Things Catch On
Stories thus give people an easy way to talk about products and ideas.
Jonah Berger • Contagious: Why Things Catch On
WHAT MAKES FOR AN EFFECTIVE TRIGGER?
Jonah Berger • Contagious: Why Things Catch On
The key is to cater to the lowest common denominator.
Eddie Yoon • Snow Leopard
WHAT MAKES FOR AN EFFECTIVE TRIGGER?