Sublime
An inspiration engine for ideas
what we pay attention to.
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
An unconscious image enters sensory areas but creates only a modest wave of activity in the prefrontal cortex. Attention, concentration, processing depth, and conscious awareness transform this small wave into a neuronal tsunami that invades the prefrontal cortex and maximizes subsequent memorization.8
Stanislas Dehaene • How We Learn: Why Brains Learn Better Than Any Machine . . . for Now
helps you process information from your senses.
Marc Milstein • The Age-Proof Brain
the act of categorizing is one of cognitive economy.
Daniel Levitin • The Organized Mind
two technologies most frequently used by neuromarketers are quantified electroencephalography (QEEG) and functional magnetic resonance imaging (fMRI).
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
The areas that showed a decrease in activity are the medial prefrontal cortex and the posterior cingulated cortex, which play important roles in the regulation of self-awareness,
David Jay Brown • Dreaming Wide Awake
Aligned with this new direction, breakthroughs in our understanding of the prefrontal cortex, limbic system, and brainstem have revealed the human brain to be much more geared to social cognition, social
Emily J. Wolf • Advances in Contemplative Psychotherapy: Accelerating Healing and Transformation
What makes the brain such an incredible tool is not just the sheer volume of information it contains but the ease and efficiency with which it can find that information.