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Jim VandeHei, Mike Allen, • Smart Brevity
The number of the subject determines the number of the verb.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
Writing and thinking and learning were the same process.
William Zinsser • Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
E. B. White makes the case cogently in The Elements of Style, a book every writer should read once a year, when he suggests trying to rearrange any phrase that has survived for a century
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
emphasis on the subject content and the title’s overall suitability for undergraduate, rather than research, use.
Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)
Therefore ask yourself some basic questions before you start. For example: “In what capacity am I going to address the reader?” (Reporter? Provider of information? Average man or woman?) “What pronoun and tense am I going to use?” “What style?” (Impersonal reportorial? Personal but formal? Personal and casual?) “What attitude am I going to take tow
... See moreWilliam Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Remember that words are the only tools you’ve got. Learn to use them with originality and care.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Grammar, vocabulary, syntax, rhythm, sentence length, jargon or slang – when combined in a particular way, they all allow us to understand who a person is.