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Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
Beyond the Link Tax: Journalism and the Changing Nature of the Internet
Philip Moscovitchhalifaxexaminer.ca
How to Walk and Talk: Everything We Know
How to plan and organize a walk-and-talk, including choosing participants, setting the duration and distance, arranging meals and lodging, and managing logistics and communications.
kk.org
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more
stratechery.com • Never-Ending Niches
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