Sublime
An inspiration engine for ideas
A trend is a curated observation of the accelerating present.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
greater brand level discrimination –
Jenni Romaniuk • Better Brand Health eBook
Ela Bhatt, a classic Essentialist and truly visionary leader
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
We hear this a lot.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Reid Tracy, CEO of Hay House, when once asked the secret to selling a lot of books replied, “Write a good book.” What does that have to do with LTV? Everything. Whether it’s a book, a course, a newsletter—anything—the way to keep customers engaged and with you for the longest amount of time possible is to give them good stuff.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
What are your core values?
Luvvie Ajayi Jones • Professional Troublemaker: The Fear-Fighter Manual
Customers need to be able to easily understand what your product is, why it’s special and why it matters to them.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
colours, logos, characters, fonts or taglines.
Jenni Romaniuk • Better Brand Health eBook
(e.g. customers, investors, industry experts, key hires, etc).