Sublime
An inspiration engine for ideas
Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
he quickly discarded our effort with Mozilla as unlikely to bear fruit.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
for either of those types of users.
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Alex MacCaw
@alexmaccaw
out some of the development.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
they reviewed work, they decided whether a design might pass muster with Steve while also estimating whether Henri’s programming team could implement the idea in a high-performance, bug-free manner given the remaining time in the schedule.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
He wanted Apple products to be great, and he insisted on being involved in the process as it went along, to guide the development of the work through his reviews. That’s why I was waiting to show him my demo. He wanted to see my latest progress and then push the work toward his ideal with his feedback and suggestions. It was a