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You. The category designer.

Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Knowing what to make is just as important as the ability to make it

Evan Armstrong • The Art of Scaling Taste

Joakim Jansson

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Joshua Fischer

@jfishua

Joseph

John M. Perkins • One Blood: Parting Words to the Church on Race and Love

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George Dy

@georgedyjr

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Michael Woodruff

@michaelwoodruff

arranger Gil Evans,

Ted Gioia • How to Listen to Jazz

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Josh Gardner

@joshgardner