Sublime

We brought it to Los Angeles, had it bottled (Pilgrim Joe’s label), and we didn’t just break the price—we destroyed the price!

The correct answer is Southwest Airlines. This is startling because the airline industry is notoriously bad at generating profits. Yet Southwest, led by Herb Kelleher, has consistently, year after year, produced amazing financial results. Herb’s Essentialist approach to business is central to why.

But my preference is to have a few stores, as far apart as possible, and to make them as high volume as possible. With Mac the Knife we could draw people from twenty-five to fifty miles away. When we opened Ventura in 1983, 30 percent of our business came from Santa Barbara. Sales per store, sales per square foot: those are the measures I look at.

“We lived, and still do, by Gerber’s tenet—‘big business is just a small business that thought big.

In 2003, Dutch journalist Teun van de Keuken reported on slave labor in the commodity chocolate market. His initial plan was to use publicity to shame the government and large chocolate companies to change the system. His frustration with the system led him to become a producer, and he founded Tony’s Chocolonely (named this way because he was the l

Every company was inspired by his vision: be daring; offer something new and exciting; appeal to people’s willingness to take a chance; and sell an enjoyable experience as well as a product or service.

Situé sur Collins Avenue, à l’angle de la 21e Rue, ce diner ouvert 24 heures sur 24, encore en livrée d’époque, fut fondé en 1940 par un certain Wilfred Cohen, qui avait l’art et le don d’acheter et de revendre toutes sortes de restaurants acquis pour la plupart au bord de la faillite avant d’être repulpés et ensuite rétrocédés au plus haut de leur

“Barry, here’s the thing. I’m not just buying a can of soup for twenty-nine cents and selling it for forty-nine cents,” I explained. “I have ten different services that are growing all the time. Think of us like the local sewer system.” Well, that got his attention. “We’re a utility. Nothing can get rid of us—nothing. Two of the biggest businesses

General Magic’s target customer was “Joe Sixpack.”