Sublime
An inspiration engine for ideas
“The preparation for becoming a great copywriter is a lifestyle,” said direct marketer Joe Sugarman. “It’s a hunger for knowledge, a curiosity and desire to participate in life that is broad-based and passionate.”
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
You must entertain, engage, and inform. Every single time.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Remember: repetition is how you reinforce who you are, what you know, and what life experiences are informing your writing, perspective, and unique point of view.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
a character is what they do
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
suggest “never-before-heard” blog topics,
Joe Smith • The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)
“The Day You Became a Better Writer
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
MAKE CHARACTER YOUR LOUDEST STATEMENT
Stephen Hanselman • The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
