Sublime

Supermarkets don’t give a stuff about whether we eat healthily; their goal is to make as much profit from us as possible.

Central has proven that when the flora, fauna and funga that grow together share a plate together, the resulting flavors can be extraordinary. How can we get the wider world to think about what we eat in a way where all the pieces fit together within a balanced ecological puzzle, not just prizing certain ingredients or ones that are easy to produce

John Carlin, “If the World’s Greatest Chef Cooked for a Living, He’d Starve,” Guardian, December 11, 2006, http://observer.theguardian.com/foodmonthly/futureoffood/story/0,,1969713,00.html

you can eat well by learning how to shop.)

We no longer value food in the industrialised world, paying as little for it as possible.