Sublime
An inspiration engine for ideas
Tips & Tricks
Jim VandeHei, Mike Allen, • Smart Brevity
➋ You want the news or ask in the first sentence, always.
Jim VandeHei, Mike Allen, • Smart Brevity
in Action
Jim VandeHei, Mike Allen, • Smart Brevity
- Set a time limit:
Jim VandeHei, Mike Allen, • Smart Brevity
➋ Don’t waste time.
Jim VandeHei, Mike Allen, • Smart Brevity
tightly tailor your message to your target reader.
Jim VandeHei, Mike Allen, • Smart Brevity
If you see everything, you remember nothing.
Jim VandeHei, Mike Allen, • Smart Brevity
Be direct—in art, design and language.
Jim VandeHei, Mike Allen, • Smart Brevity
➌ Go big.