Sublime

Success is more than reaching our goals—it’s living our values. There’s no higher value than aspiring to be better tomorrow than we are today.

In 1998, Dr. Martin Seligman, incoming president of the American Psychological Association (APA), had challenged the field of psychology to broaden its focus to study and implement interventions that went beyond human problems and pathology to include the study of human strengths and well-being—basically, what’s going right.2 He thus initiated

talent sets the floor, but character sets the ceiling.

Doing our work to the best of our ability, with the highest quality and deepest integrity, gets us into contention.

Setting the bar high for hiring has been the single most important element of Amazon’s success