Sublime
An inspiration engine for ideas
Trends – Artificial Intelligence (AI) – May 2025 – BOND
Psychology of mobile game pricing strategies and how developers optimize initial in-app purchase transactions through A/B testing
TRANSCRIPT
Those people, like those huge whales, are pretty rare, but they're spending a lot of, it kind of raises the question of, okay, why doesn't the game give you a chance to buy $1,000 worth of gems at a clip? Or $5,000 or $10,000? Surely the conversion rate on one big hefty transaction is going to be better than the conversion rate on trying to
... See moreChloe Harford, a Zillow executive who heads product management and strategy, was particularly focused on figuring out the right model for increasing lead value and optimizing the pricing of leads.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
Mobile game monetization strategies and how high-spending players receive personalized attention similar to casino VIP treatment
TRANSCRIPT
Congregate CEO presentation Wales. They talk extensively about the monetization of these games and how the monetization skews towards the higher end of the spectrum Finger to the wind I don have active recall of all the numbers but the vast majority of players will never pay a dime.
Of payers, you know, maybe 2%, most will make one transaction and
... See more
Free-to-play game monetization strategy: how incremental pricing and deliberate game design convert casual players into high-spending customers through psychological barriers
TRANSCRIPT
And that raises the question, if you read anecdotes about these games, or if you happen to have had access to some kind of anonymized data set of consumer spending, you might notice that there is a pretty strong power law, that there are people who play these games occasionally and spend a little bit of money.
There are people who have what
... See more