Sublime

Harpers.

• Say up top how many items will follow. Five to ten items is ideal—anything longer is a book, not a newsletter. Trim it.

2. Smart Brevity forces you to write like a normal person.

Food

Keep it simple—and short:

He saw himself as a journalist, not a designer per se, more interested in using the photograph to tell the story than to prettify a page.

4. Smart Brevity is contagious.

Valhalla.

Apple took the edge off the word