Sublime
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The current unbundling phase is unsustainable and the long-term media business could look more like the past newspaper model than expected
Adam Keesling • Explaining a16z's Investment in Substack
The difference in margin between e-commerce and advertising has become a much bigger story than Amazon: everyone from Uber to Walmart to Instacart is pushing into ‘merchant media’, and hiring at scale
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
with more regard for volume than quality—because volume, sheer time spent, is what makes money for the platform through targeted advertising.
Kyle Chayka • Filterworld
A Deep Dive on Snap's Content Business, Augmented Reality Plans, and Valuation [Originally published April 26th, 2018]
Turner Novakturner.substack.com![Thumbnail of A Deep Dive on Snap's Content Business, Augmented Reality Plans, and Valuation [Originally published April 26th, 2018]](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fac423866-405d-4684-95ac-e1e7e43e9766_624x306.png)
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more
stratechery.com • Never-Ending Niches
Polymarket Spent $1 Million on U.S. Trading Ads Despite Geo Block
sportico.com